Posts tagged: Networking

International Business

Wie Corona das (digitale) Marketing bei KMU verändern wird

Der Shutdown in Deutschland hat bei vielen KMU zu starken Verwerfungen geführt. Diese Krise ist gravierender als die Lehman-Krise 2008/2009! Das stark geänderte Verhalten der Menschen während der Krise und die Randbedingungen für die Unternehmen nach der Corona-Krise werden auch das Marketing nachhaltig beeinflussen.
IVAM InSide

4 questions for IVAM board member Bärbel Schilling

We have spoken to the five IVAM executive board members in short interviews about key technologies, technology trends and the relevance of networks. Bärbel Schilling from Plan Optik AG in Elsoff has been a member of the executive board since March 2015. In particular, she brings experience in the successful networking of small and medium-sized companies as well as know-how in the field of internationalization to the board work.
International Business

Business with North America: 10 Tips for exhibitors

Have you ever wanted to exhibit at a trade fair in the USA? And were you surprised by the high price level or the organizational effort? You are not alone! Many European companies wonder how much the trade fair business in the USA differs from that in Europe. Here you can read my Top 10 tips for first-time exhibitors, using MD&M West in Anaheim as an example.
IVAM InSide

4 questions for Dr. Lutz Aschke, IVAM Chairman of the Executive Board

We would like to introduce our board members to you: For this reason, we did short interviews with them about key technologies, technology trends and the relevance of networks. Dr. Lutz Aschke, Managing Director of TRUMPF Photonic Components, has been a member of IVAM's executive board since 2007 and chairman of the board since 2015. He contributes his expertise in optics, photonics and laser technology to his work on the board.
International Business

It's always great doing business in Singapore

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.
IVAM InSide

4 questions for Matthias Lorenz, IVAM Member of the Executive Board

We would like to introduce our board members to you: For this reason, we did short interviews with them about key technologies, technology trends and the relevance of networks. Matthias Lorenz from AEMtec GmbH in Berlin has been a member of the IVAM board since March 2014. His areas of specialization include microsystems technology and the medical technology market in Europe and North America.
International Business

Doesn't Wetzlar just stand for optics? How does this fit in with microtechnology?

Surely at first you think the same as Dr. Dietrich when I contacted him about two years ago: What should IVAM members do at the W3+ Fair in Wetzlar? Wetzlar "only" stands for optics. I got rejected but I don`t give up easily: I invited him to the trade fair in Wetzlar and he got convinced by the mix of over 200 companies which operate in the sectors of optics, mechanics, electronics and photonics.
IVAM InSide

Tagen in Top-Ambiente: Fünf tolle Tagungsorte im Großraum Dortmund

Keine Frage: Kaffee ist natürlich das allerwichtigste wenn es um erfolgreiche Tagungen und Networking-Veranstaltungen geht. Fast ebenso wichtig ist aber auch das Ambiente, das nachhaltig Eindruck hinterlassen muss, damit Teilnehmer sich willkommen fühlen. Ich verrate Ihnen gerne meine persönliche Top 5 im Ruhrgebiet!
IVAM InSide

4 questions for Dominique Bouwes, IVAM Deputy Chairwoman of the Executive Board

Get to know our executive board members better! We have interviewed them for you to ask about trends and innovations, key technologies and the relevance of international business networks. Dominique Bouwes is the newest member of the executive board. She was elected as new member and Deputy Chairwoman in April 2019. In particular, she brings her experience in the management of SMEs to the board. She is also active in the area of financial management of the association.
International Business

Ten tips: This is how medical technology companies in China get off to a good start

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.