Posts tagged: Export

This past March, I had the pleasure of attending the Asia Photonics Expo (APE) 2024 at Marina Bay Sands, Singapore. It was an incredible experience that brought together a vibrant community of industry professionals, companies, and enthusiasts. APE aims to become the leading photonics platform in the ASEAN region, and it truly showcased the latest technologies for emerging markets in Asia and beyond. The event fostered meaningful communication and collaboration within the entire photonics supply chain, making it a must-attend for anyone in the industry.

The pandemic has changed business life: Business trips and trade shows are being selected and planned much more carefully than we were used to before. The beneficiaries of this are the trade fair venues, which are always really worthwhile for exhibitors and visitors. The medical technology supply fair MD&M West is certainly one of them. I would like to share my impressions and experiences with you here.

Doing business successfully abroad? But preferably without laborious learnings and burnt money. Anyone with experience in international business development knows that many steps are necessary to successfully gain a foothold. Wouldn't it be nice if there were effective shortcuts on the road to success? An effective measure can be to proceed strategically and first and foremost identify the right partner for one's project.

Messen und Veranstaltungen wird seit Jahren eine Art "Hassliebe" entgegengebracht. Manch einer findet es richtig toll, sich um fünf Uhr früh in einen Zug zu setzen, um auf eine Hightech-Messe zu fahren und mit unbekannten Menschen zu sprechen. Andere können dem nichts abgewinnen. Das Verhalten auf Kundenseite wird auch von Unternehmen gespiegelt: Einige sind auf jeder Kirmes - andere halten das für reine Geldverschwendung.

Was treibt Innovationen in der Mikro- und Nanotechnik im Jahr 2020? Und vor welchen wirtschaftlichen oder organisatorischen Herausforderungen stehen Unternehmen? Diese Fragen standen im Mittelpunkt der IVAM-Befragung 2020. Die Befragung wurde, wie in den Vorjahren, unter ca. 3000 Unternehmen und Forschungseinrichtungen in Europa durchgeführt, die sich mit Mikrotechnik, MEMS, Nanotechnologie, neuen Materialien und verwandten Schlüsseltechnologien beschäftigen.

What drives innovation in micro- and nanotechnology in 2020? And what economic, political, societal or organizational challenges are high-tech companies facing? The IVAM Survey 2020 focused on these questions. As in previous years, the survey was conducted among several thousand European companies and institutes in the fields of microtechnology, MEMS, nanotechnology, advanced materials and related key enabling technologies.

Have you ever wanted to exhibit at a trade fair in the USA? And were you surprised by the high price level or the organizational effort? You are not alone! Many European companies wonder how much the trade fair business in the USA differs from that in Europe. Here you can read my Top 10 tips for first-time exhibitors, using MD&M West in Anaheim as an example.

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.

Wir sind auf unserer kleinen Welt stark verzahnt. Wirtschaftsbeziehungen zwischen den Ländern werden immer intensiver. Lieferketten gehen über Ländergrenzen und Kontinente hinweg. Das gilt für kleine Länder, aber speziell auch für die großen Mächte. Wenn die größten Länder der Welt, sprich China und die USA, sich durch Handelsbeschränkungen bekämpfen, dann schaden sie am Ende der ganzen Welt!