Best Practice on Cultural Connections: How to Navigate Business between Europe and Japan (2)

Navigating business between Europe and Japan involves understanding intricate cultural nuances and communication styles. How can you effectively bridge these gaps? In this episode, we explore this with our expert guest from a renowned Japanese company. What are the best practices for navigating cultural connections? Discover the unique Japanese concept of "nemawashi," a meticulous process of laying the groundwork for decisions. Learn how this approach can foster successful international partnerships.

In the latest episode of the IVAM Microtechnology Podcast, Dr. Thomas Dietrich and Mona Okroy-Hellweg talk to Izumi Nakamura, Business Development Director, Micro MIM about internationalization and the specific challenges that small and medium-sized companies face when entering new foreign markets. 

Guest: Izumi Nakamura, Business Development Director, Micro MIM

 The current podcast episode deals with the following questions, among others:

• What are necessary steps in internationalization to enter foreign markets? 
• What challenges do companies from Japan face when doing business in Europe?
• From the other perspective: what challenges do foreign companies face when doing business with Japan?
• What role do intercultural aspects play, e.g. in relation to marketing activities, trade fairs and the corporate website?
• How to strategically overcome intercultural issues?
• What measures can SME take to step into the Japanese high-tech market ?
• Are there any helpful supporters or multipliers for companies?

The podcast is also available on Spotify, Apple Podcasts, Amazon Music and YouTube. Please find further German Episodes of the IVAM Podcast at Spotify, Apple Podcasts, Google Podcasts, Amazon Music and YouTube as well.