Three finalists for the 11th IVAM Marketing Prize

Every year the IVAM Marketing Prize honors creative concepts and innovative Ideas in the high-tech industry. The jury, consisting of experts in the fields of microtechnology and marketing, assessed the applications and nominated three finalists – in relation to company size and budget. The rating criteria were again creativity, innovation, aesthetics, strategic and technical approach, informative content, current relevance and target-group-orientation.
 
The winner will be announced on April 4, 2019 subsequent to the conference IVAM High-Tech Summit at the Lensing-Carrée Conference Center in Dortmund, Germany. From then on, the winner will be able to use all the benefits of the IVAM network for a year free of charge.
 
Under the guidance of its founder, the anesthesiologist, intensive care and emergency doctor Jens Ebnet, Ebnet Medical GmbH from Schwerin develops medical products. The product development, including the lead project "Swordcath", is based on years of experience in various medical fields. With the launch of the company in 2018 and the development of "Swordcath", the start-up has applied for the IVAM Marketing Prize. The product is a puncture system to give patients easy, safe and fast life-saving drugs and infusions.
 
FRT GmbH from Bergisch Gladbach is the defending champion of the IVAM Marketing Prize. The company is active in the field of 3D surface measurement technology – from research to production control. FRT has applied with a personnel marketing campaign on “diversity”. The aim was to gain sympathies as a medium-sized employer to stand up to the competition with large companies to hire the best professionals and to make the "great working atmosphere" accessible via social media by creative postings.
 
Micro MIM Japan from Osaka is specialized in manufacturing small metal components using micro-MIM (Metal Injection Molding) technology as an OEM company. After a spin-off into an independent company, Micro MIM faced the challenge of building a target-group-oriented and SEO-optimized web presence in Japanese and English, which takes the user behavior of both Asian and European website visitors into account. The inbound strategy is supported by content distribution via newsletters, blogs and social media.