IVAM Focus Group Marketing

Business strategies and marketing concepts for SMEs

The next meeting of the Focus Group Marketing will be held September 26, 2019 at 11 a.m. at the Technologiezentrum Dortmund.
 
Further information regarding the agenda will soon be available here.

If you would like to take part in the meeting, please register by September 19, 2019 by email to marketing@ivam.de. Taking part in the Focus Group meetings is free of charge for IVAM members. Non-members are charged 100,- Euros (plus VAT) per meeting to cover expenses.Of course, the naming of a replacement participant is possible at any time and without additional costs.

In the scope of the Focus Group Marketing, IVAM members jointly develop strategies and concepts to better understand the problems and needs of potential customers of high-tech products in the fields of microtechnology, nanotechnologies, MEMS, new materials, microoptics or photonics, sensor or measurement technology, organic or printed electronics and to actively incorporate them into their marketing strategies.

Central aspects are the industry-specific exchange of experience, target group-relevant information and exclusive networking. The topics are geared to the needs and resources of small and medium-sized enterprises in the high-tech industries.