Posts tagged: events

International Business

How the corona crisis is changing trade fairs and events. And what's good about that!

For years there has been a kind of love-hate relationship with trade fairs and events. Some people think it's really great to get on a train at five in the morning to go to a high-tech trade fair and talk to people they don't know. Others can't get anything out of it. The behavior on the customer side is also mirrored by companies: Some participate at every fair - others think it's a waste of money.