The IVAM marketing prize is awarded to high-tech companies for outstanding technology marketing

In March 2011 the IVAM Microtechnology Network awards for the third time the desired prize to a member of its network for exceptional performance in marketing. “The companies of the IVAM network are excellent in technology otherwise the medium-sized companies would not be able to compete in the world market. But it is not sufficient to be only technologically at the top. We have to make our technological advance visible to gain new markets,” outlines IVAM CEO Dr. Uwe Kleinkes.

Members of the association can participate at the contest until February 18, 2011 and compete for the title with an outstanding marketing campaign. Creative concepts, extraordinary ads and spectacular trade fair booths as well as excellent internet performance or first-class flyers and brochures can also be subject of the campaign. This time 5.000 Euros are offered as a prize. The jury will choose the winner from among three finalists. It will consider following criteria: the strategic approach, creativity, innovation and originality as well as target-group-specific approaches.

The participation at the contest offers a possibility to gain center stage especially for small and medium-sized enterprises. In 2010 the company ACEOS GmbH from Fürth received the desired prize for the development, launching and positioning of the new brand “aerolution”. The brand name, corporate design and communication were conceived both for the area of B2B and B2C.

In the scope of a large network event, that will take place following the annual member meeting on March, 14 2011, the three finalists will be presented with their concepts. Finally, in the course of the evening event the winner of the IVAM marketing prize 2011 will be selected.